The platform is rolling out a new feature that enables them to cut down on the amount of AI-made content appearing in their timelines. This initiative comes as the service disclosed that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global rollout. This shift comes amid a rise in AI content, fueled by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising channels on another major platform primarily display content made by AI. A significant portion of this output is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to informative clips, and we intend to provide users the power to adjust the amount of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its network labeled as AI-generated. In total, over 100 mn pieces of content are submitted to the platform daily, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be capable of limit or boost the volume of AI-generated videos they view by opening the “manage topic” setting in the app and selecting the AI content topic. Further subjects that are already be adjusted under the filter encompass current affairs, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige content makers to label lifelike AI-generated content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any realistic AI video that is unmarked can be deleted under its terms of service.
Furthermore, the platform will now add an AI-generated label to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is designed to stop users from attempting to bypass the labeling process.
Educational Initiatives
The platform is also launching a $2 million AI literacy fund for specialists and organizations to develop informative material about responsible artificial intelligence. This initiative will support charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, during controversy over proposals to cut jobs for numerous safety staff in the United Kingdom. TikTok is expected to cut a significant number of roles in its trust and safety division in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would continue to be important, but automated tools can shield workers by removing the most harmful content ahead of it is viewed by people. The company reported a notable drop in disturbing and violent content seen by content reviewers over the previous year due to the use of its automated systems.
It is vital to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”
